The Appnext Discovery Platform

Over 650M users interact with Appnext-powered recommendations multiple times a day.

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Technology Empowered by Data

Understanding real-world user context to deliver an unmatched mobile experience

Appnext Timeline

Our patent-pending user intelligence technology leverages location, real-time and historical behavioral patterns to understand the unique immediate context of a user, and predict the “moment” he/she is likely to experience next.

Moment examples:

  • Ordering
    a Taxi
  • Playing a
    Game
  • Shopping
  • Meeting
    New People
  • Leaving
    Work
  • Using Public
    Transportation

7:00

Waking Up

7:45 Order a Taxi

Leaving Home

13:00

Hungry

How it Works

Real-world behavior and location data is collected through Appnext's SDK.

The data is sent to Appnext's server for analysis.

The data is added to the user's profile.

The new data is analysed along with historical data and behavioral patterns, and a “moment” is identified.

Appnext's server sends recommended app content or suggested Actions to the SDK, in accordance with the identified “moment”.

How it Works

Real-world behavior and location data is collected through Appnext's SDK.

The data is sent to Appnext's server for analysis.

The data is added to the user's profile.

The new data is analysed along with historical data and behavioral patterns, and a “moment” is identified.

Appnext's server sends recommended app content or suggested Actions to the SDK, in accordance with the identified “moment”.

The Appnext Mobile Advertising Platform

App Growth & Re-engagement

App Install & Re-engagement Campaigns

Granular intention-based targeting at massive scale

Ultimate Transparency & Control

100% Self-Serve Platform

Premium Monetization

Location-based & behavioral targeting

Diverse demand – UA & re-engagement campaigns for utility apps, games, and brands' apps

Top performing ad formats (Video, Native ads, Interstitials, Rewarded)

Actions SDK – Search-like monetization

Appnext Market

Top featured partners

Instant Direct-Buy campaigns

Leading global bidders

Your apps' storefront

Utility Apps

Games

Brands' Apps

Our Values

Discovery Experience

We believe, that every mobile interaction must be meaningful and in context. Appnext provides you with unprecedented technology and product suites, so you can help your users experience apps throughout their day.

Transparency & Control

Founded in 2012, the Appnext Platform was designed to provide thousands of mobile businesses with unmatched transparency and full control to grow, engage and monetize.

Community

We unite over 60,000 developers, striving for knowledge and aspiring to build great mobile products, and design winning growth strategies. Find your local Appnext community chapter, or contact us to launch one.

Waiting for you to come on board