Glossary A App LTV App Metrics App Monetization App Promotion App Rating App Session App stickiness App Store Advertising App Store Optimization (ASO) App Tracking Transparency (ATT) App-ads.txt ARPDAU (Average Revenue Per Daily Active User) ARPDEU ARPU (Average Revenue Per User) ARPU-MAU – Average Revenue per Monthly Active User ASO – App Store Optimization Attribution Modeling Attribution Window Average revenue per paying user (ARPPU) AVOD (Advertising-based video on demand) B Banner Ads Behavioral Targeting Bid Request Blacklist Bot farm Brand Advertising Brand Lift Brand Safety Burst campaign BVOD (Broadcaster video on demand)
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