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Glossary

A
App LTV
App Metrics
App Monetization
App Promotion
App Rating
App Session
App stickiness
App Store Advertising
App Store Optimization (ASO)
App Tracking Transparency (ATT)
App-ads.txt
ARPDAU (Average Revenue Per Daily Active User)
ARPDEU
ARPU (Average Revenue Per User)
ARPU-MAU – Average Revenue per Monthly Active User
ASO – App Store Optimization
Attribution Modeling
Attribution Window
Average revenue per paying user (ARPPU)
AVOD (Advertising-based video on demand)
B
Banner Ads
Behavioral Targeting
Bid Request
Blacklist
Bot farm
Brand Advertising
Brand Lift
Brand Safety
Burst campaign
BVOD (Broadcaster video on demand)

Appnext recommends users with the apps they need throughout their daily mobile journey.

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*Data and numbers updates as of June 2020