Legal

last revised: JUNE 21, 2018

Appnext is dedicated to providing internet users the highest level of transparency and control over the use of their data in online advertising. We adhere to the Self-Regulatory Principles set forth by the European Interactive Digital Advertising Alliance (EDAA). Appnext also adheres to the Interactive Advertising Bureau’s (IAB) Europe Self-Regulatory Principles for Online Behavioral Advertising.

Introduction

This privacy policy (“Privacy Policy”) explains how Appnext collects, use and share your information, in order to provide its advertising and mobile distribution and promotion services to its partners and clients (“Partners”), including information that we collect when you visit our website, located at www.Appnext.com (“Website”).

Appnext collects your information through our software development kit (“SDK”), APIs and similar technological solutions (together, the “SDK”), which is integrated in third party mobile applications (“Publishers”), in order to allow the tracking of mobile application use, installations and downloads, and to enable the serving of advertising and personalized content. In order to do this, our Publishers have to actively set parameters that allow for such integration and measurement. In such instances, information collected and processed may be provided to both the Publisher and other Partners.

We collect information under the direction of our Publishers, and have no direct relationship with the individuals (“End Users”) whose information we process. We respect the right to privacy of Publishers and End Users. Your ability to make informed choices about the use of your information is important to us, so please read this Privacy Policy carefully to learn about your choices.

If not specifically defined herein, capitalized terms have the meaning given to them in our Terms and Conditions, which is available here.

What information we collect

We collect the following categories of information for the purposes listed below:

When using our Website – our webserver will collect information like your IP-address, the website from which you were referred to our website, the webpages you are visiting on our Website, the browser you are using and its display settings, your operating system as well as date and duration of your visit. Further personal data will only be stored and processed if you voluntarily provide it to us, e.g. through a contact form.

Device and app information – this category includes your device’s type and model, system language, the device’s operating system (such as Android or iOS), SDK version, mobile carrier name, mobile browsers installed on the device (such as Chrome or Safari), app history and usage information (such as information about running and installed apps on the device), information regarding downloads and installations of mobile applications and any information regarding in-app events (such as in-app purchases), your device’s IP address, and identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID, or other types of unique device identifiers (a number uniquely allocated to your device by your device manufacturer).