Empowered by Data
Appnext Timeline is a patent-pending user intelligence technology that leverages location and historical behavioral patterns to understand the unique context of a user and predict the action he/she is likely to be taking next.
Utilizing the raw data received from our users, we are able to learn which applications they have used. Using Machine Learning, together with the knowledge of what type of users use which applications, we are able to create profiles for each application. Using these profiles, we can find potential users for these applications in our user-base. This module is integrated with our ECPM-based serving system in order to improve engagement and the relevance of our adverts.
Our real-time ECPM prediction system uses Machine Learning algorithms, high-dimensional clustering and variable importance models that enable us to predict existing and new data entities and ECPM performance in order to serve the most relevant adverts with the highest yields.